In this section you'll discover why it's important to conduct a survey and how to choose an incentive to get people to take your survey.

You'll also discover how to write your 12 product survey, what software to use for this and how to get people to respond.

 

Your 12 Product Survey:

Action: Conduct a survey of your 12 top product ideas

Understand why it's important to conduct a survey

The idea behind conducting a 12-product survey is to let people tell you what they want to buy.

You will find that you cannot guess which of the 12 products will win a 12-product survey.  Almost always, there will be one or two products that get zero votes, or only a couple.

If you were trying to sell THOSE products, you would have a difficult time ahead of you.  By conducting a 12-product survey, you can put the odds in your favor, and avoid wasting your time trying to sell a dead duck that won't quack no matter how you dress it up, promote it or sell it.

Choose an incentive for getting people to take your survey

a.  Offer cash

Professional research companies pay people $10 to $50 to take surveys.  You can do the same.

b.  Offer a free gift or product

If you have a product you can give away free, this will often be enough incentive.

c.  Attend group meetings

The easiest way to conduct a survey is to attend a meeting where prospective customers are.  Meet people and ask them to take your survey on the spot.

Write your 12 Product Survey

Write your 12 product survey.

Dear Marketing Secrets Subscriber,

I have a fabulous free gift for you.

You can receive my 12-page breakthrough report $35 value) "The Greatest
Online Marketing Secret In The World" just for taking the following
2-minute survey.  This will help us provide you with products you
really want at a price that's fair. 

DIRECTIONS:
You can complete this form two different ways - by email or web.

EMAIL DIRECTIONS - Choose reply, place an X between the brackets,
then return the form.

WEB DIRECTIONS - We have attached a web version of the survey. 
Open the enclosure (some systems allow you to double click on it)
then complete the web form as you would any other form.  You must be
connected to the web in order to process this form.

1) Which of the following problems are you most concerned about? 
X the top two.

       Not getting enough traffic to your web site
       Poor response to your banner ads
       Not converting enough of your traffic into buyers
       Having to manually process credit card orders
       Can't figure out what products people want to buy
       Trying to create your own high-profit products
       Finding reliable web hosting and getting your site up
       Spending too much time working on your web site instead of marketing
       The high cost of generating a prospective customer
       Figuring out where to spend a limited advertising budget
       Poor ranking in the search engines
       Creating digital products you can deliver automatically
       Figuring out what products you should be selling
       Figuring out why your web site isn't making any money    
        Other 

2) How long have you been marketing on the Internet? (Pick one)
       1 - 3 months
       3 - 6 months 
       6 - 1 years
       1 - 2 years 
       Before the WWW existed

3)  Which of the following products would you be most likely to buy?
   

       23 new ways to send your web site traffic through the roof
       How I found money, freedom and world travel through selling ideas
       How to turn your web site "tire kickers" into cash buyers
       How to create and sell audio banner ads for big profits
       How to make a fortune selling HTML banner ads
       How to get 20,000 subscribers to your ezine
       New secret software gets you listed at the top of the search engines.
       How to add multiple profit centers to your web site in only 60 minutes
       How to triple your "hits-to-sales" ratio or double your money back
       How to write a drop-dead, knock-out online marketing letter
       I'll show you how to make a killing online or you don't pay a dime!!!
       The amazing secrets of high click-through banner ads
       The ultimate quick cash web marketing strategy
       How to sell a truckload of products with simple letters anyone can write
       How to buy online advertising at 50% discounts
       Internet marketing scams revealed: How cheats are stealing you blind!
       How to make money beginning tomorrow morning.
       Web promotion secrets of the online superstars
       How to make $1000 next week online
       Automated traffic builders that are installed on your web site
       How to turn your web site into a money machine
       How to get 1,000 web sites to sell your products
       How to convert 2% to 8% of your hits into sales
       How a simple 10-minute fix to your order form can double your sales

4) What price would be more than you're willing to pay for
that product? (X one)
       $30
       $50
       $97
       $197
       $297

5) What is your employment status? (PICK ONE)
       Full time self employed
       Part time self employed
       Work in marketing department for a company
       Employed in other capacity full time
       Student
       Not currently employed
        Other 

6) Are you male or female?
       Male
       Female 

7) What is your age?  

8) Highest level of education attained?
       Elementary
       High School 
       College
       Advanced Degree 

9) Approximate household income? $ US Dollars
       Under $20,000
       $20,000-$40,000
       $40,000-$75,000
       $75,000+

10) Have you ever made a purchase from Marlon Sanders/Higher Response Marketing, Inc.?

       Yes
       No

11) Do you have any comments about your relationship with
Marlon Sanders and Higher Response Marketing, Inc?




Thanks, that's all! But before you hit the "Send" button,
PLEASE check the TO: field of your message.

Here is a sample outline survey template you can use. Just fill in the blanks with your own data and questions.

< --- START OF SAMPLE SURVEY --->

1) Which of the following problems are you most concerned about?

Please put an "X" on the top two.

[   ]  PROBLEM NUMBER ONE GOES HERE
[   ]  PROBLEM NUMBER TWO GOES HERE
[   ]  PROBLEM NUMBER THREE GOES HERE
[   ]  PROBLEM NUMBER FOUR GOES HERE
[   ]  PROBLEM NUMBER FIVE GOES HERE
[   ]  PROBLEM NUMBER SIX GOES HERE
[   ]  PROBLEM NUMBER SEVEN GOES HERE
[   ]  PROBLEM NUMBER EIGHT GOES HERE
[   ]  PROBLEM NUMBER NINE GOES HERE
[   ]  PROBLEM NUMBER TEN GOES HERE
[   ]  PROBLEM NUMBER ELEVEN GOES HERE
[   ]  PROBLEM NUMBER TWELVE GOES HERE

2) Which of the following products would you be most likely to purchase in the next 30 days?

[   ]  PRODUCT DESCRIPTION HERE
[   ]  PRODUCT DESCRIPTION HERE
[   ]  PRODUCT DESCRIPTION HERE
[   ]  PRODUCT DESCRIPTION HERE
[   ]  PRODUCT DESCRIPTION HERE
[   ]  PRODUCT DESCRIPTION HERE
[   ]  PRODUCT DESCRIPTION HERE
[   ]  PRODUCT DESCRIPTION HERE
[   ]  PRODUCT DESCRIPTION HERE
[   ]  PRODUCT DESCRIPTION HERE
[   ]  PRODUCT DESCRIPTION HERE
[   ]  PRODUCT DESCRIPTION HERE

3) Based on the product you selected from the above list, which phrase best describes how likely you would be to buy this product if it were available right now?

[   ]  Definitely would buy it
[   ]  Probably would buy it
[   ]  Might or might not buy it
[   ]  Probably would not buy it
[   ]  Definitely would not buy it

4) Overall, how different is this product from others you have seen?

[   ]  Very different
[   ]  Somewhat different
[   ]  Slightly different
[   ]  Not at all different

5) How difficult would it be for you to obtain a similar product, benefits or results if the product you selected were not available?

[   ]  Very difficult
[   ]  Somewhat difficult
[   ]  Slightly difficult
[   ]  Not at all difficult

6) What price is MORE than you'd be willing to pay for the product you selected in part 2?

[   ]  LOWEST PRICE HERE
[   ]  NEXT LOWEST PRICE HERE
[   ]  MEDIUM PRICE HERE
[   ]  HIGHEST PRICE HERE

Thank you for taking our survey.

Activate Your Free 30 Day Survey Software Trial

To Activate Your Free 30 Day Survey Software Trial: --->

Click here to set up your 30 day free trial.

If you're already familiar with activating your trials, just return to the MAIN MEMBERS area and choose "TRIAL: PUSH BUTTON SURVEY SOFTWARE" from the drop down menu on the right hand side of the page.

Just fill in the form and submit. Although you are asked to enter your credit card information, you are not charged anything at the time of activating your survey. It's 100% free for a full 30 days.

While I highly recommend the survey software, if you have more time than money, you can simply conduct your survey by email and hand compile your responses. In other words, while the survey software makes your life a lot easier, it's not a necessity.

Conduct Your 12 Product Survey

Conduct your survey:

Here are several methods of getting people to take your survey:

a. Email your opt-in list if you have one.

The easiest way to conduct a survey is to email your list if you have one.

If you don't have a list, then perhaps you have a friend with a list who will send out your survey for you.

b.  Attend meetings and conduct the survey in person

This is the fastest and simplest way to conduct your survey.  If there are groups, associations or meetings where your prospective customers hook up, then this is a great place to recruit survey takers.

c. Post the survey in online forums

This is not the easiest way.  You will have to pay people to take your survey.  It's normally difficult to get more than 10 takers with this method.  But if you offer more cash or an attractive incentive, it's possible.

d.  Conduct solo ezine mailings

If your target audience reads ezines, see if you can buy "solo ezine mailings" where your survey is emailed to the readers of the ezines.

You can find sources for ezines by going to any search engine and typing in "ezine directories."

Get at Least 30 - 50 People to Take Your Survey

Get at least 30-50 people to take your survey:

The minimum number or responses would be 30. I like to get at least 50 and preferably 100.

++++++++++++++++++++++++++++++++++++++++++++++++++++++

Note: If you want extremely in-depth survey "how to" information and you're interested in learning how to create your own product, step by step, check out the Action Grid System at http://www.actiongrid.com

Of course it's not necessary to get that course just to do a survey. But it's an option to consider if you really want to get your hands on as much information as you can on doing surveys and creating products!