Action:
Set up a publicity feed for your articles
This is an ADVANCED technique and NOT
for beginners. If you're a beginner, you'll probably want to
come back and do this later after you've got some experience under your belt.
But if you're an
advanced student, it's a method you can use to obtain free publicity. And it is
not a pie-in-the-sky dream either. It's practical and doable.
The ADVANTAGE is
you can potentially get a lot of distribution of your articles -- for free.
No money for pay-per-clicks. No fees for distribution. It's really
the least used, most powerful promotional method left.
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Understand the basics of rss feeds |
You know how you go to a web site and you see
news headlines scrolling in a box?
Chances are, those headlines are pulled in from
another web site that distributes them. The act of distributing news
headlines and articles to other sites is called syndication.
The specific type of syndication I'm talking
about is RSS Feeds. You can download a free trial of a program that lets you
access tons of these RSS feeds at:
http://www.rssreader.com/
Here is a list of some of the RSS feeds that
others are putting out. Remember, my point is NOT for you to put RSS feeds on
YOUR site but to get others to PUBLISH YOUR RSS news feed.
Now, depending on who you ask, RSS stands for
RDF Site Summary, Rich Site Summary or Really Simple Syndication. It's a
Web content
syndication format. Let's break that down.
Web content:
This is content that webmasters want to appear on their web site. Typically this
is news, articles or press releases.
Syndication:
There are a number of sites that serve as master resources for web content that
you can have streamed real time to your web site. These master resource
sites are called "RSS aggregators." An aggregate is a collection of RSS
feeds that are available to be streamed to your web site.
Ok, if that hasn't
lost you, you're doing good. The point of all this is, you can make YOUR
information, articles and news announcements available to other web sites -- for
free! It's free publicity.
And if you learn what
you're doing and how to do it, you could very well get your data streamed across
major web sites with hundreds of thousands of visitors.
One of the hottest
new trends sweeping the Internet world right now is BLOGS. AND YOU CAN GET
YOUR BLOG LISTED WITH A SYNDICATE THAT DISTRIBUTES IT.
Like I said, if
you're a beginner, and you don't know what blog means, or syndicate and so
forth, skip this step and just go to the next icon. You can come back here
later.
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Set Up
Your RSS Feed |
You'll need to make your data
available in a special format called XML to distribute your data or your BLOG.
Fortunately, I don't have to attempt to explain this because other web sites
have done it for me.
Here are some good ones to begin
with:
http://newzcrawler.com
http://www.newsknowledge.com